Speakers

Samsul Ariffin Zainuddin is a recognised authority in strategic communications with more than 20 years of experience at Tenaga Nasional Berhad (TNB), Malaysia’s largest electricity utility and a regional player in energy transition. He currently serves as Head of Group Corporate Communications, where he leads the company’s narrative strategy, brand visibility, stakeholder engagement, and transformation communications. He plays a key role in aligning TNB’s voice with national policy priorities, investor expectations, and ASEAN-wide energy developments. A proven leader with a strong track record in driving high-impact communications, Samsul has successfully steered the organisation through brand repositioning, regional visibility initiatives, crisis response, internal transformation, and global platforms such as CEPSI, AEBF, and SIEW. His ability to integrate strategic insight with execution has made him a trusted advisor to TNB’s leadership and a key enabler of institutional trust and stakeholder confidence. Samsul’s expertise spans corporate reputation management, policy-aligned messaging, media relations, CSR, internal culture-building, and executive visibility. He is passionate about building high-performing teams, cultivating next-generation communicators, and using communication as a lever for organisational clarity and influence. He holds a Bachelor’s in Mass Communication (Public Relations) from Universiti Teknologi MARA (UiTM) and a Master’s in Communication Studies from the University of Western Australia