As Southeast Asia accelerates its energy transition, the region faces rising demand, growing decentralisation, and a pressing need for modern digital infrastructure. Kraken Technologie believes it is well placed to help meet these challenges. Supporting over 75 million customers across 30 countries, Kraken has now made ASEAN its top strategic priority. 

“We want to make a big green dent in the universe,” says Mark Soper, Managing Director, APAC, Kraken Technologies. “If we want to make a scale impact on the world and accelerate the energy transition, ASEAN is our number one strategic focus for the coming few years.” 

Enabling Modern, Affordable, Customer-Centric Utilities 

Kraken replaces the patchwork of legacy systems still common across many utilities. Spanning generation, transmission, distribution, retail, and behind-the-meter services, it is built natively for the cloud and powered by AI. 

According to Soper, Kraken has “seen cost-to-serve ratios drop by up to 40%” in some markets. The aim is to simplify operations, reduce costs, and enhance customer experience, all essential as utilities face more complexity and rising expectations. 

With ASEAN utilities at varying stages of digital maturity, Kraken’s modular architecture offers a flexible, low-risk route to modernisation. “Utilities have been held back for too long by large legacy technology estates, slow to change, horrendously expensive, and often very, very risky,” Soper notes. Kraken offers a way forward that is faster, more agile, and lower cost. 

This flexibility also empowers innovation, providers can quickly launch propositions such as EV charging bundles and dynamic pricing models. “Customers are expecting the utility to innovate. It’s no longer optional.” 

Of course, affordability remains a critical issue in the region. Kraken addresses this through two core levers: simplifying utility operations to cut internal costs, and enabling smart consumption to reduce end-user bills. “Reducing costs for customers while accelerating renewables uptake creates a flywheel effect,” says Soper. “It’s good for consumers and good for the transition.” 

Managing Distributed Energy and Future Grid Needs 

The transition to a low-carbon system brings a surge in distributed energy resources and increased demand, particularly from electrification and data centres. Kraken’s platform is designed to help grid operators and retailers adapt to this more complex environment. 

“Traditionally we had dozens of centralised generation points. That’s now becoming millions of decentralised, intermittent, renewable sites,” says Soper. Kraken supports smarter load management, flatter demand curves, and better use of existing infrastructure. 

Crucially, it puts the customer at the centre. Through demand-side flexibility tools, users are empowered to shift consumption to times when energy is cheaper or more abundant. “People will ultimately drive the energy transition around flexibility, but they need to be engaged, and they need to trust their utility.” 

Leveraging AI and Long-Term Partnerships 

Built in the cloud with unified data, Kraken is ideally positioned to take advantage of AI and automation. Its uses generative AI to respond to customer queries and streamline backend processes, reducing costs while improving employee experience. 

“I believe AI is the most important technological development since the internet,” Soper says. “We treat the time and interests of utility employees like gold dust. Making their lives better is essential to our success.” 

This focus on people also extends to Kraken’s approach in ASEAN. The company is not just entering the region with global tech, it is actively building local partnerships to ensure relevance and long-term value. 

“We’re not here to do quick deals,” says Soper. “We’re here to be long-term, trusted partners.” That includes working with local experts, considering cultural and language needs, and tailoring solutions to each market. 

As ASEAN scales up its decarbonisation efforts, Kraken’s combination of proven global tools, cloud-native agility, and regional commitment positions it as a key player in the region’s evolving energy landscape. 

The company will be present at Enlit Asia in Bangkok this September.